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Flagship

The nightlife marketplace I built and operated.

A two-sided marketplace connecting consumers and nightlife venues, which I founded in 2023 and operated end to end: strategy, pricing, venue partnerships, growth, retention, and operations. 150K+ downloads and 60+ venue partners, on a monetization model (tiered pricing, deposits, and transaction commission) that's driven ~$1M in transaction volume and $200K+ revenue. Cohort analysis surfaced retention, not acquisition, as the real growth bottleneck; I reallocated the team around it and shipped a decision engine that lifted DAU ~15%, holding 25%+ week-4 retention. Then I built the business underneath: a partner portal, an ads product, and AI automation where it mattered.

ZONA live radar map of Miami nightlife

ZONA AI

ZONA Concierge, a real-time voice agent now sold to venues.

What started as a real-time voice pipeline has grown into ZONA Concierge, a voice agent product venues pay for. An agent you talk to out loud that answers in real time. I built the full pipeline, streaming speech-to-text, a Claude brain with live tool-use, and streaming text-to-speech, on Pipecat with Deepgram, Cartesia, and Silero VAD, then made it smooth on real hardware: solving audio sample-rate sync, acoustic echo, Bluetooth device routing, and the dependency pinning that real-time voice demands. Configurable personality, now packaged as a B2B product.

ZONA AI · Venue side

Venue Assistant, the AI on the other end of the portal.

The same ZONA AI that talks to guests on the phone runs the venue side too. Venues reach it by call, text, email, or straight from the portal, one assistant instead of four separate systems to keep in sync. Ask what's live this week, or drop a CSV of next month's calendar and it adds every event with flyers attached, no manual re-entry per event. Single-event edits from a typed request, opening or closing a guestlist, and changing a tier mid-conversation are next. Shipped honest about what it does today, not what's coming.

ZONA Venue Assistant in the partner portal

Surfaces

Where ZONA lives.

The products and platforms, consumer and B2B.

Consumer app

The ZONA app: real-time nightlife, where tonight is actually happening, across iOS and Android.

Web & SEO

zona.miami: 500+ programmatic venue and event pages indexed on Google and Bing, turning Miami nightlife searches into organic discovery.

Device-aware install funnel

The getzona.app header CTA, treated as a growth lever. A device-aware Download button that routes iPhone to the App Store and Android to Google Play, consistent across all 10 pages, with every click instrumented in GA4 and an automated weekly click-through-rate report. Pointed at installs and measured, not guessed.

Venue sync

The supply-side data layer the decision engine runs on. I built the pipeline that keeps 400+ venues accurate and current, reconciled against authoritative sources like Google Places, because 'where is open tonight' is only as good as the data beneath it.

Engagement engine

ZONA's retention runs on push, so I built the nightly decision engine that picks who gets messaged and when, under hard guardrails like frequency caps, recency floors, and open-rate backoff, and monitors its own tap rates to pause weak triggers. Lifecycle, not blasts.

Venue leaderboard

A live ranking of every venue by real-time demand, using an exponential time-decay model so current momentum outweighs history. It shows each venue its exact rank, drives competition, and feeds the ads funnel.

Newsletter

On The List Miami: ZONA's nightlife briefing, a direct channel I own that turns the app's audience into recurring attention. Editorial takes, list rankings, and venue intel in the inbox every month, automated end to end and generated in ZONA's brand voice, not written by hand each time.

Partner portal

The B2B side. Venues run their presence, events, and tables in one place. I built it and onboarded 25+ of them.

Affiliate portal

The supply side that fills the rooms. Affiliates track their links, guest lists, and payouts in one place.

Ads

Audience, turned into revenue. An ad product that puts venues and brands in front of the right crowd at the right moment.

Features

Inside the app.

The systems that make it work.

Decision engine A real-time read on where tonight is actually happening, so you skip the scroll and just go.
Lifecycle engine Push that actually works. A/B-tested creative optimized on tap-through, built to turn 'maybe later' into a night out.
Ticketing & wallet Buy, hold, and scan. Tickets in an in-app wallet with a static QR that kills resale, checked in at the door.
Real-time heat map See where the night is moving as it happens. Activity heat signals turn raw behavior into the night's direction.
VIP concierge Request a table and a VIP manager confirms over SMS in real time. Human-in-the-loop booking.
Guestlists DJs and hosts build their own guestlist with a custom designer, animated cover, fonts, and a 30-second mix, and guests join in a tap.
Discover Find your people, not just venues. Invite a few friends to unlock a social layer that turns who's out into where you go.
Bottle service Book a table and bottle service in-app, deposit and all. No DMs, no back-and-forth.
Dinner reservations Not just clubs. Lock a dinner table for the early part of the night, same app, same flow.
Door scanner Staff scan guests in at the door and settle any remaining bottle balance on the spot.
Group chat Plan the night with your group inside the app, where the bookings already live.
Drops Limited ticket and table drops that go live on a timer. Scarcity that drives the rush.